The beauty of giving corporate gift sets is that it helps establish business relationships. But giving the same old cheap gift sets to business prospects and clients just doesn’t cut it anymore.
Giving that same old gift box can be your worst business strategy and branding mistake. Not only will it diminish the impact of your business, but you’ll also annoy potential future customers and clients with such an unprofessional move.
It’s time to unveil your brand’s true potential. Below are some useful ideas to take your brand one step further.
Table of Contents
Personalization is the name of the game.
How will you integrate your brand’s mission into the design without compromising its image?
Don’t rest on your laurels. You need to be creative to come up with ideas tailored to your business. You need to create a design that can be represented through images, slogans, and graphics.
A beauty soap may not be a good idea for a financial services company, but a custom-made soap designed to look like a bank’s logo can be a great choice. After all, a financial company wants people to think of them as a bank.
The way you present your business shows how strong you are in terms of branding.
Go digital.
Giving away free e-gift cards is an excellent way to send business prospects the message that you are generous. You are telling them that your company supports green initiatives, which can increase your brand’s image as being pro-community.
The key is to understand that a little junk food at a business dinner will not hurt. It’s a way of showing you’re a good person, but you need to make sure it doesn’t become too much.
Try sending gifts in a box.
Try sending your business prospects and clients gifts in a box if you want to give something different. You can’t go wrong with it because these boxes are popular.
Plenty of online gift shops are willing to help you get one. They usually come with carefully curated items. The items inside can include delicate ornaments, luscious candies, and tasty teas. Depending on the occasion, you can get a box for Mother’s day, Father’s day, Valentine’s Day, and more.
Give them a taste of high-quality coffee.
What’s not to love about coffee? People love it. In fact, they usually appreciate free samples of high-quality coffee as a form of a business gift.
The aroma of coffee is a great way to boost the atmosphere and create a pleasant and comfortable environment in meetings. You can also give coffee samples if your company sells organic coffee beans.
Add a noteworthy gift card.
How can you close the deal if you can’t give something more meaningful? Tackle their emotions thru scribbling a memorable message on a card.
Try putting your main brand message in this notecard. It will be perceived as an appreciation of the business relationship, and it will help them remember you in the long run.
Conclusion
Corporate gift sets are more than just gifts. They are your representation. Your customers look at them to learn about your brand’s values.
Make sure to research and customize your gifts to create a one-of-a-kind experience for the recipients.
